“Warby Parker’s choice to bequeath each pair with an attractive name signals that one can trust these glasses to perform a a function beyond utility. They’ll make you look good. Unnamed, a pair of glasses is simply a tool. But Owen? Finn? Sinclair? Those are visionaries to count on.”
Sarah Handelman on the Named garment (via warbyparker)
It’s true. I was asked to help think of boy names for a soon to be disclosed family member’s baby, and I immediately turned to Warby Parker.
That kid is going to be one stylin’ preppie.
Notes
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It’s true. I was asked to help think of boy names for a soon to be disclosed family member’s baby, and I immediately...
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Great piece on how naming products creates more cult following and emotional connections to them and their brands. I own...
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